Facebook’s algorithm has long been a pain in the ass for brands and end-users alike. For years, Facebook has decided who sees what content and when. A while back, they implemented controls for users to voice whether or not they wanted to see “more of this type of post” or “less of this type of post,” and of course, they’ve been able to “hide all posts” from specific Facebook friends.
Now, users can prioritize people, Pages and Groups in their news feed, therefore controlling the type of content that surfaces to the top of the feed. Facebook will also make it easier for users to find new Pages and Groups to follow so they can connect with entities they are interested in. Facebook will use Pages that the user has liked in the past in order to suggest additional pages.
But we’d be fools if we assumed that Facebook was doing this with the goal of giving users more autonomy, simply to improve and personalize the Facebook experience. While that is indeed a by-product of this new roll out, that’s probably not Facebook’s main impetus behind the change. Facebook will now know even better what stories users want to interact with and when. They will know what Groups and Pages users crave, and probably charge those Groups and Pages accordingly. This gives them even more fuel to market to users.
Even if it isn’t implemented with the best of intentions, these new features are still revolutionary to Facebook users. However, for now, they’re only available on iOS, although eventually they are set to be rolled out on all devices.